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Shop Bestsellers
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vädra Reed Diffuser Set – Cosy Cabin | 30ml
£9.00 — available on subscription from £8.00 every monthQuick Addvädra Reed Diffuser Set – Cosy Cabin | 30ml
£9.00 — available on subscription from £8.00 every monthIn stock

New Year. New Lashes
A lightweight, peptide-powered formula to strengthen, condition and stimulate growth for visibly longer, thicker lashes and brows you’ll love.


In the spotlight
Every three months we’ll send you a surprise package of 6 full-sized luxurious products – a mix of bestsellers and never-before-seen newbies.
Each quarterly box is ALWAYS worth £60+, with free delivery included!

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- Skin care
- Body care
- Hair care
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Newfläcka Advanced Spot Treatment | 9ml
£12.00 — available on subscription from £9.00 every monthQuick Addfläcka Advanced Spot Treatment | 9ml
£12.00 — available on subscription from £9.00 every monthIn stock
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mirakel – Multi-purpose Balm | 15ml
£15.00 — available on subscription from £11.00 every monthQuick Addmirakel – Multi-purpose Balm | 15ml
£15.00 — available on subscription from £11.00 every monthIn stock

Everyday extraordinary
We offer easy access to sustainable skincare and shaving products for those who want to do their bit for the environment, without complication.
Choose from a wide range of zero waste products, and reduce your carbon footprint every time you wash.

Naturally better
At grüum, we know that kindness comes naturally. We’ve spent years creating and perfecting products packed with natural ingredients that are kind to your skin and the planet.
Whether you’re vegan, have sensitive skin, or are simply looking to banish chemical nasties from your bathroom, you’re in the right place.
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4.72 Based on 25072 Reviews
Anonymous
“I LOVE Gruum’s shampoo bars. They lather up so nicely and save a plastic bottle too.”
15 hours ago
Ellen Taylor
“I am a huge fan of Grüum and their products and ethics. I love the fact that everything is natural, but still of excellent quality. Good delivery times these days too. It is so much easier ordering o”…
18 hours ago
Elisabeth Adkins
“I really love the hair density serum that I bought and it arrived very quickly. Thank you.”
19 hours ago
Anonymous
“I purchased a gruum deodorant. It smells lovely, keeps me dry and I love that it contains only natural ingredients. I’ve been using it for about 3 weeks now and I think it will probably last at least ”…
1 day ago
Anonymous
“I really like the hair and facial soap bars. ”
2 days ago
Jo Kinder
“Having now ordered a few times i cant help but keep looking to see what’s new or what’s deals they have. Im a real stress head and struggle to sleep but have found a combination of Gruum products rea”…
2 days ago
Selena Alota
“All the products I’ve tried so far are amazing! My favourites are the prickly pear oil and the cranberry lip conditioner (with hyaluronic acid). Not only are they easy to apply and effective, but th”…
2 days ago
Anonymous
“I love this small company producing quality goods for our precious bodies. I’m sooo suprised how so few people know about good products and care without SLS, parabens etc”
2 days ago
Anonymous
“I had a small issue with an item on delivery. It was resolved immediately and a replacement received with a few day.”
2 days ago
Dena Thompson
“Fast postage. Lovely shampoo and conditioner bars. I bought the pulse point fragrances for my friend and she loves them all. The soap smells divine too. Thank you. ”
2 days ago
anna marie mcadoo
“I have tried most of the set, including the perfume, bed spray, soaps, and stress roller, and I’m really impressed. The perfume has a lovely, gentle scent that lasts throughout the day without being”…
2 days ago
Emily Gray
“I have ordered a few different products from gruum and have loved them all, when I first started using shampoo in a bar I initially tried a cheap one of the highstreet and hated the way it made my hai”…
2 days ago
EILEEN Hutchinson
“Great company. Ive bought stress reliever scents, hair shsmpoos , soaps from them too, they all long lasting and smell delicious. I have very sensitive skin and had no bad reactions. I woupd recommen”…
3 days ago
Anonymous
“Good quality products that are easy to use and at a reasonable price, that use a minimum of packaging and are delivered in a good strong box which means the products are not damaged.”
3 days ago
Anonymous
“I like their shampoo bars. No plastic packaging and a good product.”
3 days ago



















